Helena Amante's Eleh Designer Series: A Packaging Revolution

Unveiling the Award-Winning Shoe Packaging Design

Helena Amante's Eleh Designer Series is a testament to the power of design in enhancing product value. Inspired by the atelier legacy and philosophy, the series is limited to a hundred pairs per year of each color. The packaging is designed to highlight the exclusivity of the series and tell the story behind each collection, adding an extra layer of intrigue and allure.

The packaging's unique properties set it apart from conventional designs. Comprising an acrylic box, silk paper, a cotton fabric bag, and a Certificate of Authenticity, the packaging allows the shoe to be displayed as a showpiece, akin to Cinderella's crystal shoe. Each box cover is adorned with a unique symbol, illustration, and typography that complements the silk paper pattern, adding depth and dimension to the set.

The diverse materials and crafting techniques used in the Designer Series reflect the unique inspiration and aesthetic of each collection. The packaging elements use acrylic, cotton fabric, and various types of paper. Acrylic boxes are printed with direct printing, allowing for customization such as the client's name or a saying.

The packaging's technical specifications include a 3 mm acrylic thickness box, a 100% cotton fabric transport bag, and a textured white paper Certificate of Authenticity. The transparent acrylic box not only showcases the shoe elegantly but also solves the problem of identifying the model without opening the box, saving time and effort.

The project, which started in April 2016 and concluded in November 2016 in Lisbon, was born out of the designer's ambition to create a distinctive match between craft expertise and great design. The packaging design was created to underline the storytelling of the Designer Series, highlighting the idea of each shoe being a collectable and exclusive item.

The Eleh Designer Series was awarded Silver in the A' Packaging Design Award in 2017, a testament to its creative and professional excellence. The design, admired for its strong technical characteristics and splendid artistic skill, introduces positive feelings, amazement, and wonder, truly embodying the spirit of innovation and design.